To grow a plant, you need to water it every day.
Our team of experts uses a systematic approach called “growth-driven design” to redesign and launch a website in a fraction of the time. Compared to traditional websites, growth-driven design harnesses small impactful updates to produce better results with little risk.
What’s involved in growth-driven design?
What’s the process of growth-driven design?
Refining over redesigning.
In the first stage, we develop a rock-solid foundation, assessing your performance goals, site’s historical performance and improvements that will positively impact your overall marketing.
Next, we develop detailed personas for the different types of users visiting your website and dig into a series of quantitative and qualitative research. Once this information is collected, we can form fundamental assumptions about your users and develop your global and page strategies.
The second phase is creating your website wishlist. During this time, we brainstorm and gather initial action items to implement — and a flexible list that will change as you re-prioritize items over time.
In the third stage, we make these changes and publish a “launch pad website” which serves as a starting point for continuous improvement.