ABOUT

 

Rivers’ Edge Countertops is a luxury countertop company in Oklahoma, specializing in exotic marble, granite and quartz materials from around the globe.

Offering unique products through its hand selection process, Rivers’ Edge was looking for ways to distinguish itself in a highly competitive market.


GOAL

 

Our goal was to increase brand awareness by creating a new website, driving traffic to it and marketing the brand as the high-end choice for stone countertops.


STARTING POINT

 
  • Weak online and social media presences. The only platforms present were the website and Facebook page.
  • Ranked page 91 for Granite and Marble OKC and page 6 for Quartz Countertop OKC. Wasn’t ranked within the first ten pages for Granite Oklahoma City.
  • Received 1,000 unique website visits per month.
  • Didn’t have a lead-tracking system in place.

SOLUTION

 

First, we created a whole new website for Rivers’ Edge Countertops. Next, to increase traffic, we implemented SEO practices, blogging, call-to-actions (CTAs) and downloadable content.

To increase their online and social media presences, we setup and managed Google AdWords, social media profiles and paid campaigns. For an extra boost of engagement, we used video to highlight the unique aspects of Rivers’ hand selection and installation processes.

Lastly, we submitted several press releases to local media and shared award opportunities for the business.


IMPACT

 
  • Over 3,000 Facebook page likes.
  • Present on Twitter, Google, Instagram, LinkedIn, Pinterest, Houzz and more.
  • Over 20 traffic-driving blog posts.
  • Ranked page 3 for Granite and Marble OKC, page 2 for Granite Oklahoma City and page 1 for Quartz Countertop OKC.
  • Over 14,000 website visits, a 194.5% increase
  • Has systems in place to track leads and nurture sales.

Was awarded 4 Corners Rookie of the Year in 2013, Cosentino Dallas’s Rockstar in 2014, ActionCoach’s Entrepreneur of the Year and OKC’s 40 under 40 in 2015.

Rivers’ Edge was also named to Metro 50’s fastest growing companies 2014-2016, Inc. 5000’s fastest growing companies 2015 and 2016, and Best Overall Company by the National Business Excellence Awards.


SUMMARY

 

We’ve enjoyed working with Rivers’ Edge and we’re excited at the results the website continues to bring in. Not only have we hit our goal of increasing the brand’s online presence but we’ve reframed public perception of the brand and used the inbound methodology to develop a solid system for capturing and nurturing leads.

 
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