Has managing your brand's reputation in today's day and age left you feeling like you've stumbled into an unfamiliar territory, only to realize your trusty compass and map are in your other jacket?
Sure, that may be an antiquated example, but so is operating a business without a plan for managing your online reputation.
Today, customers use the Internet as their map and peer feedback (reviews) as their compass. Available to them at all times through desktop computers or mobile devices, their map and compass help them navigate a sea of choices.
They ask about everything, they want to know who has the best deal, who's the most trustworthy, what restaurants do people love, are they going to get ripped off if they do business with you, can they trust the service person to enter their home?
Can they trust your business?
Not only are customers asking to find out about the feedback from others, they're participating in the conversation. They tell their story to help others.
The result is a map that is ever changing, constantly being updated by third parties. You do not own your brand's reputation. Customers do, and they're using technology to tell the story of your brand.
Isn't it time that you took back some control of the narrative?