ABOUT

 

Renewal by Andersen® of Central Florida is a window replacement subsidiary of Andersen Corporation, a company that has revolutionized the window and door industry for more than 100 years. Renewal by Andersen® has installed nearly 3 million custom, energy-efficient composite windows in the United States — making it one of the largest replacement window companies in the country.


GOAL

 

Our goal for Renewal by Andersen® of Central Florida was to increase their website traffic by 15% and create a tracking system to monitor incoming leads.


STARTING POINT

 

When we first started working with Renewal by Andersen® of Central Florida, they didn’t have a website or established social media channels. They had a positive brand reputation but was missing out on potential leads without an online presence. 


SOLUTION

 

We created a website for their central Florida location and set up their social media channels. We created a series of SEO-optimized blogs to improve their site rankings and downloadable resources to capture qualified leads. Targeted Facebook ads were also a huge help in driving traffic to the website and promoting gated content.

To help Renewal by Andersen® of Central Florida nurture these new incoming leads, we set them up with HubSpot Marketing Professional — which allows you to track opened emails, downloaded content and the user’s site activity.


IMPACT

 
  • Website traffic increased by 24.53%
  • 7,013 unique website visitors
  • 1,720 new contacts

By the end of July 2017, we were excited to announce that we had surpassed our traffic goal, increasing it by 24.53% and capturing 1,720 new contacts.

In just six months, we published 15 blogs that generated 294 views and 1,691 weekly digest subscribers.The landing pages we created received 2,300 views with a 1.25% conversion rate  — resulting in 62 new qualified leads.

During this time, 4,752 emails were sent out with 762 opens and a 1.25% click rate. These results paired with HubSpot’s in-depth CRM set Renewal by Andersen® of Central Florida’s sales team up for success before speaking with leads.


SUMMARY

 

We really enjoyed working with Renewal by Andersen® of Central Florida. Their team had a wealth of knowledge and experience to draw from, which shined through the content being created. We’re happy with the results we accomplished. Not only did we create a new website from scratch, but were able to increase its traffic by nearly 25% and turn it into their #1 salesperson.

 
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