Renewal by Andersen® of Central Florida is a window replacement subsidiary of Andersen Corporation, a company that has revolutionized the window and door industry for more than 100 years. Renewal by Andersen® has installed nearly 3 million custom, energy-efficient composite windows in the United States — making it one of the largest replacement window companies in the country.
Our goal for Renewal by Andersen® of Central Florida was to increase their website traffic by 15% and create a tracking system to monitor incoming leads.
When we first started working with Renewal by Andersen® of Central Florida, they didn’t have a website or established social media channels. They had a positive brand reputation but was missing out on potential leads without an online presence.
We created a website for their central Florida location and set up their social media channels. We created a series of SEO-optimized blogs to improve their site rankings and downloadable resources to capture qualified leads. Targeted Facebook ads were also a huge help in driving traffic to the website and promoting gated content.
To help Renewal by Andersen® of Central Florida nurture these new incoming leads, we set them up with HubSpot Marketing Professional — which allows you to track opened emails, downloaded content and the user’s site activity.
Website traffic increased by 24.53%
7,013 unique website visitors
1,720 new contacts
By the end of July 2017, we were excited to announce that we had surpassed our traffic goal, increasing it by 24.53% and capturing 1,720 new contacts.
In just six months, we published 15 blogs that generated 294 views and 1,691 weekly digest subscribers.The landing pages we created received 2,300 views with a 1.25% conversion rate — resulting in 62 new qualified leads.
During this time, 4,752 emails were sent out with 762 opens and a 1.25% click rate. These results paired with HubSpot’s in-depth CRM set Renewal by Andersen® of Central Florida’s sales team up for success before speaking with leads.
We really enjoyed working with Renewal by Andersen® of Central Florida. Their team had a wealth of knowledge and experience to draw from, which shined through the content being created. We’re happy with the results we accomplished. Not only did we create a new website from scratch, but were able to increase its traffic by nearly 25% and turn it into their #1 salesperson.