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Ameri-Kal Case Study


We helped increase Ameri-Kal’s new website visitors by 70%+ and created a flywheel system for capturing and nurturing leads.

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Ameri-Kal Case Study


We helped increase Ameri-Kal’s new website visitors by 70%+ and created a flywheel system for capturing and nurturing leads.

 
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I can’t believe the results we’re seeing from these marketing efforts. I’d give McMahon 6 stars out of five if it were an option — simply the best.
— Ryan Soejoto, CEO of Ameri-Kal

ABOUT

 

Ameri-Kal is an FDA, GMP-compliant supplement manufacturing facility based in Oklahoma City. Ameri-Kal partners with other manufacturers and private label supplement companies to supply bulk capsules, tablets and bottled products. 


GOAL

 

Our goal for Ameri-Kal was bridging the gap between their marketing and sales, increasing website lead generation by 10% in one year.


STARTING POINT

 

When we first started working with Ameri-Kal, they had a weak online presence. They had a basic website in place, but no blogging, call-to-actions or analytics to track their efforts. 

With only 41 Facebook and 7 LinkedIn followers, they were having troubles generating traffic and gaining ground in search.

From a sales perspective, Ameri-Kal was having troubles obtaining the right kind of leads from their website. And with no lead-nurturing emails, workflows or follow-ups, they were having troubles staying in the minds of their audience.

This was a perfect opportunity to inject some inbound marketing.
 


SOLUTION

 

First, we worked closely with Ameri-Kal’s team to develop three, in-depth buyer personas. This allowed us to strategize and develop quarterly content plans based on their three most profitable customers and each stage of their buyer’s journey. 

Next, we implemented growth-driven design to Ameri-Kal’s homepage, reworking the copy and implementing call-to-action

To grow their contact database, we created stage-specific ebooks and content offers — using landing pages as gatekeepers to obtain visitors’ contact information in exchange for the content. 

To nurture these new leads, we produced promotional emails, weekly digests and lead flows.

To increase traffic to Ameri-Kal’s website and boost their rankings in Google, we created and published SEO-optimized blogs on a consistent basis — promoting the content through social media and Facebook ads. 

And to ensure no leads were slipping through the cracks, we set up a CRM to support Ameri-Kal’s sales teams in converting leads into paying customers.


IMPACT

 

January 2017 to October 2017

  • Increased website traffic by 10+% and monthly lead volume by 15+%
  • 5,600+ website visits and visitor-to-contact conversion rate of 2+%
  • 55 keywords in the top 50 organic search positions (first 5 pages of Google)

By October, we were ecstatic to announce we had surpassed our goal of increasing Ameri-Kal’s leads by 10%. 

In just ten months, Ameri-Kal experienced a 10.13% increase in website traffic with over 5,660 unique website visitors. 27 blogs were published with 667 views and 88 weekly digest subscribes. 

This traffic improved their SEO rankings, dominating 55 keywords in the top 50 organic search positions (first five pages) of Google.

The landing pages we created received 1,454 page views with a conversion rate of 4.75%. This increased Ameri-Kal’s monthly lead volume by 15.6%, resulting in 574 new leads in ten months. 

During this time 1,057 emails were sent with 401 opens. Creating this flywheel system of inbound marketing spurred a visitor-to-contact conversion rate of 2.18% that continues to rise today.

“In the past, I’ve worked with marketing teams, website developers and graphic designers that were simply going through the motions and completely uninterested in my business and aspirations as a business owner. McMahon Marketing is on a completely different level,” shared Ryan Soejoto, CEO of Ameri-Kal.

“The time spent getting to know my industry, goals and worries as a business owner and the investment to connect personally with me and my team is priceless. McMahon has an infectious enthusiasm for what they do. It sent the tone for my team to collaborate in an energetic and positive environment to grow our business.”


SUMMARY

 

We’ve had a wonderful experience working with Ameri-Kal. Their team was eager to take the plunge in inbound marketing and the stats really speak for themselves. 

Not only did we increase their lead generation by 15.5%, but we were able to implement a flywheel system for capturing and nursing leads that gains momentum over time. 

We’re thrilled with the results we’ve seen so far and look forward to Ameri-Kal’s continued success moving forward.

 
Don't hire a marketing agency... until you ask these 7 essential questions. Download the checklist!
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DLB Law Firm Case Study


Not only did we drive traffic to their website but we were able to create a solid social media following while strengthening public perception of the brand.

DLB Law Firm Case Study


Not only did we drive traffic to their website but we were able to create a solid social media following while strengthening public perception of the brand.

ABOUT

 

Durbin, Larimore & Bialick is one of Oklahoma City’s leading law firms, specializing in complex insurance and business litigation. Building brand awareness across its many practice areas is a priority for the firm.


GOAL

 

Our goal was to increase DLB’s brand reach and awareness by driving traffic to their existing website.


STARTING POINT

 
  • No social media pages.
  • Only five blog entries in the 2-year history of the site.
  • Ranked 17th in search engines for Midtown Attorney OK, 19th in search engines for Attorneys OKC and 34th for Business Litigation OK.
  • Received 1,021 unique website visits per month.

SOLUTION

 

To increase traffic to DLB’s website, we implemented consistent blogging and SEO practices.

To keep the momentum going and to increase their brand’s reach, we created and managed their social media pages. From there, we produced content concentrated around key practice areas and their team of attorneys. 

One of our soft goals was creating a stronger, more approachable relationship with their digital audience. Leveraging social media and blogging, we shared upcoming news on speaking events, sponsorships and individual recognitions.

We took this a step further and submitted several press releases to local media, placing DLB as an industry leader.


IMPACT

 
  • Over 1,000 Facebook page likes within a year.
  • Over 1,400 unique website visits per month, a 32% increase.
  • Ranked second in search engines for Midtown Attorney OK and sixth for Attorneys OKC and Business Litigation OK.
  • Awarded 2017 Best Law Firm by the okc.BIZ Best of Business, 2017 Best Law Firm by Best Lawyers, and ranked Best Client Recommended Insurance Attorneys by A.M. Best.
  • Honored for Best Commercial Litigation, Best Insurance Law (Tier 1) along with Best Personal Injury in two areas of the 2017 Best Lawyers Awards.

SUMMARY

 

It’s been an exciting year working with Durbin, Larimore & Bialick and we’re pleased with the results we’ve seen so far. Not only did we drive traffic to their website, but we were able to create a solid social media following while strengthening public perception of the brand.

 
Don't hire a marketing agency... until you ask these 7 essential questions. Download the checklist!
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Rivers' Edge Countertops Case Study


We reframed the brand's public perception, developing a solid system for capturing and nurturing leads using the inbound methodology.

Rivers' Edge Countertops Case Study


We reframed the brand's public perception, developing a solid system for capturing and nurturing leads using the inbound methodology.

ABOUT

 

Rivers’ Edge Countertops is a luxury countertop company in Oklahoma, specializing in exotic marble, granite and quartz materials from around the globe.

Offering unique products through its hand selection process, Rivers’ Edge was looking for ways to distinguish itself in a highly competitive market.


GOAL

 

Our goal was to increase brand awareness by creating a new website, driving traffic to it and marketing the brand as the high-end choice for stone countertops.


STARTING POINT

 
  • Weak online and social media presences. The only platforms present were the website and Facebook page.
  • Ranked page 91 for Granite and Marble OKC and page 6 for Quartz Countertop OKC. Wasn’t ranked within the first ten pages for Granite Oklahoma City.
  • Received 1,000 unique website visits per month.
  • Didn’t have a lead-tracking system in place.

SOLUTION

 

First, we created a whole new website for Rivers’ Edge Countertops. Next, to increase traffic, we implemented SEO practices, blogging, call-to-actions (CTAs) and downloadable content.

To increase their online and social media presences, we setup and managed Google AdWords, social media profiles and paid campaigns. For an extra boost of engagement, we used video to highlight the unique aspects of Rivers’ hand selection and installation processes.

Lastly, we submitted several press releases to local media and shared award opportunities for the business.


IMPACT

 
  • Over 3,000 Facebook page likes.
  • Present on Twitter, Google, Instagram, LinkedIn, Pinterest, Houzz and more.
  • Over 20 traffic-driving blog posts.
  • Ranked page 3 for Granite and Marble OKC, page 2 for Granite Oklahoma City and page 1 for Quartz Countertop OKC.
  • Over 14,000 website visits, a 194.5% increase
  • Has systems in place to track leads and nurture sales.

Was awarded 4 Corners Rookie of the Year in 2013, Cosentino Dallas’s Rockstar in 2014, ActionCoach’s Entrepreneur of the Year and OKC’s 40 under 40 in 2015.

Rivers’ Edge was also named to Metro 50’s fastest growing companies 2014-2016, Inc. 5000’s fastest growing companies 2015 and 2016, and Best Overall Company by the National Business Excellence Awards.


SUMMARY

 

We’ve enjoyed working with Rivers’ Edge and we’re excited at the results the website continues to bring in. Not only have we hit our goal of increasing the brand’s online presence but we’ve reframed public perception of the brand and used the inbound methodology to develop a solid system for capturing and nurturing leads.

 
Don't hire a marketing agency... until you ask these 7 essential questions. Download the checklist!

Truevine Healthcare Case Study


Truevine Healthcare Case Study


 
 

Challenge

TrueVine Healthcare Services came to us with a unique opportunity. Rather than a complete rebrand, they were looking for a point-person to handle all their marketing needs. What began as collateral quickly snowballed into some fantastic projects.

Solution

Our goal was to communicate their business’s professionalism through clean and minimal design. Using this concept, we proceeded in creating referral cards, brochures, rack cards, banners and a display piece for their office.


With success in unifying their branding materials, we continued to strengthen their awareness with social media strategy. We took over the role of management and content and utilized cross-promotion to influence traffic to their website. In addition to this, we leveraged email marketing and created powerful pieces that helped to raise awareness on their multitude of community events and volunteer opportunities.

Results

Since September 2014, TrueVine Healthcare Services has yielded a 728% increase in website visitors. In addition, their SEO has improved greatly. Previously when searched, they were ranked number 10. Presently, they are holding the number one spot and are making leaps and bounds gaining the lead on other industry keywords. We are looking forward to strengthening their position as a leader in the hospice and healthcare industries.

 
 
Don't hire a marketing agency... until you ask these 7 essential questions. Download the checklist!