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DLB LAW CASE STUDY


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DLB LAW CASE STUDY


ABOUT

 

Durbin, Larimore & Bialick is one of Oklahoma City’s leading law firms, specializing in complex insurance and business litigation. Building brand awareness across it's many practice areas is a priority for the firm.


GOAL

 

Our goal was to increase DLB’s brand reach and awareness by driving traffic to their existing website.


STARTING POINT

 
  • No social media pages.
  • Only five blog entries in the 2-year history of the site.
  • Ranked 17th in search engines for Midtown Attorney OK, 19th in search engines for Attorneys OKC and 34th for Business Litigation OK.
  • Received 1,021 unique website visits per month.

SOLUTION

 

To increase traffic to DLB’s website, we implemented consistent blogging and SEO practices. To keep the momentum going and to increase their brand’s reach, we created and managed their social media pages. From there, we produced content concentrated around key practice areas and their team of attorneys. 

One of our soft goals was creating a stronger, more approachable relationship with their digital audience. Leveraging social media and blogging, we shared upcoming news on speaking events, sponsorships and individual recognitions. We took this a step further and submitted several press releases to local media, placing DLB as an industry leader.


IMPACT

 
  • Over 1,000 Facebook page likes within a year.
  • Over 1,400 unique website visits per month, a 32% increase.
  • Ranked second in search engines for Midtown Attorney OK and sixth for Attorneys OKC and Business Litigation OK.
  • Awarded 2017 Best Law Firm by the okc.BIZ Best of Business, 2017 Best Law Firm by Best Lawyers, and ranked Best Client Recommended Insurance Attorneys by A.M. Best.
  • Honored for Best Commercial Litigation, Best Insurance Law (Tier 1) along with Best Personal Injury in two areas of the 2017 Best Lawyers Awards.

SUMMARY

 

It’s been an exciting year working with Durbin, Larimore & Bialick and we’re pleased with the results we’ve seen so far. Not only did we drive traffic to their website, but we were able to create a solid social media following while strengthening public perception of the brand.

 
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Native Roots Case Study


Native Roots Case Study


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Challenge

Originating in Norman, Native Roots Market saw the opportunity for growth in Oklahoma City. Moving into the developing area of the Deep Deuce, they saw a need for brand awareness in order to compete with corporate grocers. Instead of marketing them as a direct competitor, we decided to work the specialty angle; positioning them as Oklahoma City’s answer to an all-natural grocer.

Solution

We quickly began work on their branding. We put our photography department to the test, creating powerful images to evoke the organic, personable atmosphere of their storefront. We redesigned their website along with sales prints and handbills. Taking advantage of their online following, we further incorporated these branding materials into email marketing newsletters, social media graphics and a “Spice of the Month” featured promotion. Our goal was to hit hard on brand consistency and cross-promotion not only through visual assets, but through social media strategy. This plan of attack yielded fantastic results.

Results

Since November 2014, Native Roots’ website traffic has increased by 113%. The number of new website visitors has seen a jump at 121%, along with their repeat visitors by 68%. In this time period, a great number of sessions have originated from their social media channels

 
 

Sooner Bowling Center Case Study


Sooner Bowling Center Case Study


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Challenge

Since November 2014, Sooner Bowlings’ website traffic has increased by 113%. The number of new website visitors has seen a jump at 121%, along with their repeat visitors by 68%. In this time period, a great number of sessions have originated from their social media channels.

Solution

They conducted a facility makeover; replacing all their lane monitors with flat-screen TVs, repainting the walls along with a featured mural, installing new carpeting, remodeling the front desk area and setting up the “Spare Time Grill.” With these renovations, it was easy to begin work on their tailored marketing strategy.


We created a range of collateral; trade booth materials, standing banners, backdrops, and branded prop pieces such as the Instagram “selfie” board. In addition, we designed a series of print pieces for Boyd Street, Metro Family, Reader’s Choice and more. Some of the promotions we highlighted included birthday parties, corporate events, leagues and the unveiling of the Spare Time Grills’ new menu. For the grill specifically, we provided our services in food photography and showcased these delectables in the form of digital graphics and printed menu materials.

Results

Since October 2014, their Alexa rank has jumped over 13,000,000 spots. In addition, their website traffic has increased by 24% and their new visitors by 32%. We love our local businesses and are happy to see Sooner Bowling placed as an industry leader.

 
 

Sooner Carpet Cleaning Case Study


Sooner Carpet Cleaning Case Study


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Our Process

Not every marketing challenge is the same. Sometimes it’s not about the expansion, but rather the direction. Our strategy with Sooner Carpet Cleaning focused on brand awareness and community recognition. Doing this, we were able to help them market themselves to larger corporate entities with more profitable projects.

As an established business, Sooner Carpet didn’t require a great deal of branding. They were missing one thing though; exposure. So we created an extensive collection of print ads for local newspapers and magazines, along with customer and commercial brochures. We then conducted team head shots along with photo shoots featuring their company trucks and on-site work.

We decided to take it a step further, we designed business cards featuring individual team members. Our goal for their brand was to encourage the development of community relationships. We thought this personalized form of recognition was a great way to strengthen initial trust between customer and employee.

One of our crown jewel products to this day was the design of their 20-year business anniversary. It featured a branded badge which was utilized in print collateral, social graphics, magnets, and car graphics — many of which are still being used by customers to this day!

Results

With an increase in brand awareness came a call for a stronger social media presence. As their web traffic shows a steady increase, their social engagement has grown in correlation. In July 2013-July 2015 efforts alone, there has been 797 interactions by 671 unique users. These likes, shares, comments that have all been created by different people, highlights outstanding reach this brand has created. Their overall impressions count during this time period was 43.9k and is continually growing.

Community has always been a big influence on Sooner Carpet’s brand. As they have partnered with businesses such as Sooner Theatre, we have been at their side providing content that is both relevant and informative. We’re proud of the transition Sooner Carpet has made with their brand both volume and in size of projects, and look forward to helping them continue to improve their marketing processes.

 
 

Signature Custom Pools Case Study


Signature Custom Pools Case Study


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Challenge

Established in the community, but stunted in brand recognition, Signature Custom Pools came to us with a unique problem to tackle. They gained a loyal following with their increasing attendance at a variety of trade shows and local events, and while they were known in the local scene for impeccable quality, the challenge presented was how to place them as a larger-scale industry player.

Solution

When the papers were signed and t’s were crossed, we jumped right in. We identified that strong and consistent branding would help to answer the age-old question of, “What’s in a name?” Our goal was to not only sell a product, but to share
a lifestyle. We provided our photography services and conceptualized this vision, redesigning their website, designing a range of branded collateral and distributing these powerful images through a series of social media strategies.

Aside from branded collateral, we created print pieces for Norman Magazine, Boyd Street, Readers’ Choice, and Home Magazine. We communicated Signature Custom Pools’ ever-adapting brand in correlation with these materials. Just as their website was modernized and their social media channels updated, their audience began to recognize them not only for their pool building, but their remodeling capabilities as well.

Results

Since October 2014, Signature Custom Pools has had a 740% increase of visitors per month to their website. Their Alexa rank has also jumped over 14,000,000 spots since that time period and is now ranked number six in “Swimming Pool Designers” and number one in “Custom Luxury Pools.”

 
 

Truevine Healthcare Case Study


Truevine Healthcare Case Study


 
 

Challenge

TrueVine Healthcare Services came to us with a unique opportunity. Rather than a complete rebrand, they were looking for a point-person to handle all their marketing needs. What began as collateral quickly snowballed into some fantastic projects.

Solution

Our goal was to communicate their business’s professionalism through clean and minimal design. Using this concept, we proceeded in creating referral cards, brochures, rack cards, banners and a display piece for their office.


With success in unifying their branding materials, we continued to strengthen their awareness with social media strategy. We took over the role of management and content and utilized cross-promotion to influence traffic to their website. In addition to this, we leveraged email marketing and created powerful pieces that helped to raise awareness on their multitude of community events and volunteer opportunities.

Results

Since September 2014, TrueVine Healthcare Services has yielded a 728% increase in website visitors. In addition, their SEO has improved greatly. Previously when searched, they were ranked number 10. Presently, they are holding the number one spot and are making leaps and bounds gaining the lead on other industry keywords. We are looking forward to strengthening their position as a leader in the hospice and healthcare industries.

 
 
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