As many of you know, our very own Korey McMahon is in the process of training for the OKC Memorial Marathon. As April 24 approaches, I decided to get his perspective on his experience with marathon training. Below is what I learned from our conversation.
First of all (and most obvious), is that training is no easy feat. Korey has been aggressively training since Jan. 1, and his efforts have been relentless. Yet, what is most interesting is that marathon training isn’t much different than marketing a business. Training for a marathon takes plenty of time, effort, dedication and focus. Throughout his training, Korey has completed most of his runs during the early morning between 4 and 6 a.m. (without any coffee), running 5 to 14 miles six days a week, depending on his training schedule. Just like training, marketing requires similar dedication and a certain refusal to give up. When it comes to brand marketing for our clients, we know that results don’t come from one social media post, or one email campaign. They come from continual implementation of marketing strategies ranging from digital marketing to traditional print and other tactics.
One of the most important aspects of both marathon training and marketing has to do with obstacles. Recently, Korey faced a foot injury during the midst of his training. When the pain began, he pushed through and continued to run through it. However, after a trip to the doctor two weeks before the race, he learned that he was facing tendonitis in his foot, potentially preventing him from running in the marathon. As you can imagine, that was not the result that he wanted. Just like when our clients face an obstacle, Korey was discouraged. However, this hurdle provides him with an opportunity to use the feedback his doctor gave him to help heal his foot and avoid hurting it again as he prepares for next year’s race (and hopefully still be able to run this year’s race).
Just like in marketing, it is essential for our clients to use the feedback that we give them. Our feedback comes in the form of analytics, customer reviews, and surveys to help our clients improve their marketing efforts and see positive results in the future. You could even call us doctors of marketing (minus the PhDs). Both marketing and marathon training are comprehensive, involving strong work ethic and a desire to continually improve. This journey to a marathon, and the journey to a strong, successful brand are what we call business.