Driving around town recently, I've noticed several small businesses having “Going Out of Business” sales and some that have already closed down. Now, some of these businesses have been a part of the Norman community for over 50 years. It’s heartbreaking for me to see these local establishments failing after being around for decades or even half a century. Unfortunately, the reality of the situation is that small business owners are having a hard time competing in the age of Internet marketing and staying on top of the cutting edge technology. These important tools are constantly evolving and small businesses are struggling to keep up. You can’t do business the way you did it 50 years ago. It’s as simple as that. With the ever-changing world of technology, you must be willing to make changes if you want to survive. Here at McMahon Marketing, we get it. We’re passionate about small businesses because we are a small business. We love supporting local establishments and being a part of this community. Here are some tips for small business owners who are ready to start competing.
1) GO MOBILE OR GO HOME! Having a mobile website is extremely important. More and more people are accessing the Internet on their mobile phones. In fact, it was recently reported that more people spend time on their mobile phone than on a computer. Having an accommodating website is vital for your success.
2) GET SOCIAL! Social media is the best and most effective way to not only increase awareness of your business, but also to improve brand loyalty. Being present on different social media platforms such as Facebook, Twitter, and Google Plus, will keep you relevant and noticed. Engaging with your target audience on social media will help you build meaningful relationships with them.
3) Blogging is BIG BUSINESS! It helps people connect with your company on a personal level. It’s less formal and more entertaining to read as it provides valuable information and tips relating to your industry. This draws people in and creates an authentic connection.
4) Page one is a MUST! Search Engine Optimization improves people’s awareness of your business. When people search the name of your business on Google, you want it to appear on page one. Nothing exists on page two of Google! Those results will come from your company’s website, social media pages, blog posts, etc. The more active you are on the Internet, the more you will be seen.
5) YOU HAVE COMPETITORS! You must monitor them if you want to survive. It’s essential to see who you’re up against. What is your competition doing that you’re not? What tools can you utilize to help you stand out?
I encourage you to take a big step and make the changes necessary for your business to succeed. Small businesses are the heart of the community; owned by our family members, our friends, and our neighbors. Your business deserves to be seen, so make the commitment today to start competing.