Foster Signature Homes has the well-earned designation as the fastest growing home builder in the greater Oklahoma City metro area.But as with all great success stories, they didn’t start at the top.When Foster Signature Homes contacted us, they had a few simple needs:
Build on their momentum with positive PR to get the word out.Supply their sales team with tools to help them do what they do best.And create and implement a fresh brand identity, showcasing a level of quality consistent with that of their homes.
It was never about awards and recognition for them. The Foster team has an unmatched passion for providing an unparalleled experience for homebuyers. They take pride in their “Signature Difference,” as evidenced in high-end finishes, exquisite craftsmanship, relentless attention to construction best practices and truly exceptional customer service.
We already knew this was a special company, which made our job as marketers pretty straightforward.We just had to let everyone else know.
So we set off!
Rebranding. Press releases. Website builds. Social media strategies. SEO. Sales pieces. Print ads. Photo shoots for homes. Video features for communities… you name it. Foster took us up on nearly every service we offered - as well as a couple we didn’t - and the result?
The fastest growing homebuilder in Oklahoma from 2013-2015 is also the 11th fastest growing company in the Metro area, period. From 50 likes on Facebook to over 4500, social media is a great way to showcase company personality. But it’s also a major driver of traffic to the revamped Foster website, which has over 60,000 unique annual views and provides daily leads.
All in all, Foster’s homes are selling like hotcakes. Also, smelling like hot cakes? That one actually wasn’t our idea… but who are we to argue with results?