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Country Leisure Case Study

Country Leisure, a well-established company came to us looking for a fresh, new look and message. The goal of the rebrand was to increase their marketing efforts while raising public awareness of their products. 

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Free Social Media Prospecting Workbook

It's time to fire up your social media lead generation

With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords. It’s all about learning to engage people that may or may not know what your business can do for them.

Click for free ebook

 

 

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Meet Matt (and His Top 3 Work Obsessions)

Hello, friends! My name's Matt and I'm incredibly stoked to join the McMahon team as an Engagement Marketing Specialist. I'll be managing social media for local businesses, crafting email campaigns, designing websites, and a little bit of everything in-between.

Here are a few things you should know about me.

1) You’ll probably find me with a camera plastered to my face.

I kicked off my paid video gig in high school, taping my middle school’s theatrical production of “Aladdin.”

Innocently, I assumed it wouldn’t be too difficult selling recordings of the play to fawning parents for a handsome profit. How hard could it be?

In-between an old woman bulldozing my borrowed camera and gunking up my fingertips on a homemade DVD label maker, I jumped into “A Whole New World” of visual creating.

I spent what must have been decades at the family iMac — my brow laboriously furrowed in frantic editing.

After countless nights of squinting into iMovie, I finished the project and raked in enough profit to help fund a Missions Trip to Brazil.

The movie? It was okay. But me — I had become a professional creator (and I’m still running with that for now).

2) I can obsess over my coffee for hours.

There's a lot more where this came from.

There's a lot more where this came from.

The addiction started with an awkwardly shaped plastic tube called an Aeropress.

It seemed innocent enough at first - like a toy.

But holy percolation, this unassuming coffee miracle-maker sent me on a 4-year journey into the heart of brewing obsession.

Since then, I’ve continued to faithfully drink delightful craft coffee using a small lab of beakers, grinders, vacuum-containers, kettles — and yes — a scale to weigh my beans by the gram like a scene straight out of Breaking Bad.

Come and join me for a cup anytime! It’s one of my favorite not-so-guilty pleasures.

3) You’ll find me shamelessly jamming to Hamilton in the McMahonCave’s back corner.

I feel strongly about a handful of music, but for the past several months the Broadway sensation about America’s scrappiest Founding Father has dominated my Spotify listening

Whether I’m grinding through worktalking a big game, or making a massive impression when I enter the room, there’s a star-studded Hamilton track relevant for every occasion.

In fact, if you Snapchat me (@fyredog) or McMahon Marketing (@gomcmkt), I’ll happily recommend a track tailored to your current mood.

I’m incredibly psyched to join the team and can’t wait to see what’s next! If you’d like to learn more about me, check out my online home at mattwoods.xyz.

 


About Matt

70% caffeine, 30% focus and 100% digital marketing powerhouse. As an engagement marketing specialist, he applies laser-focused thinking and evergreen creativity to drive impactful results for clients.

Matt has coordinated a celebrity endorsement from NFL Quarterback Tim Tebow for a nonprofit, secured media coverage by Forbes and pitched digital marketing strategy to Carnival Cruise Line.

Matt’s passion for marketing is rivaled only by his enthusiasm for startups, backpacking, photography and craft coffee. Matt graduated from the University of Oklahoma with his bachelor’s degree in Public Relations.

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Positive Change

Starting a new job can be exciting and fun, but can also be a little frightening. I’ve always been comfortable with change. Change is constant in our daily lives and the pace of change appears to be getting faster and faster. This year, in particular, brought a lot of big changes for me.
Let me introduce myself. I’m Daniel Johnson, the newest member of the amazing McMahon Marketing. After 13 years in the oil and gas industry working for an amazing company, I found myself in the midst of a big change. I was laid off as a result of the industry's declining economic conditions. I decided to not let this get me down. Instead, I looked at all the positives that can and have already come from this. 

I’ll be honest, I was nervous about starting over with my career. Beginning the process of searching for a new job, knowing that so many others were doing the exact same thing, I still knew eventually I would land somewhere. So, here I am. I have landed with an amazing company with BIG dreams, ideas, and a team who knows how to work hard while celebrating each other's victories and success! I’m very excited to be working with an amazing and talented group of professionals who are eager to do big things.

So, if you're currently facing some type of change, remember these things and stay positive.

Personal Growth

You grow and learn new things every time something changes. You discover new insights about different aspects of your life. You also learn lessons even from the changes that didn't lead you to where you originally wanted.

Flexibility

Frequent changes make you easily adapt to new situations, new environments, and new people. As a result, you don’t freak out when something unexpectedly shifts.

Improvements

We all have things in our lives we’d like to improve—finances, job, partner, house, etc. All of us know that nothing improves by itself. We need to do things differently in order to make that happen. Without change, there’d be no improvements.Life Values From time to time, changes make you re-evaluate your life and look at things from a different perspective. Depending on what the change is, it may also reinforce your life values.

The Snowball Effect

Often, we give up because we cannot accomplish a huge and immediate change. That is when small changes become extremely valuable. One shift at a time, small changes will eventually lead you to the desired big one.

Strength

Not all changes lead you to pleasant periods of life. Unfortunately, we do not live in a fairy tale and sad things happen too. Overcoming a tough period will make you stronger.

Progress

Changes trigger progress. Things move forward and develop because of them.

Opportunities

You never know what each change may bring. When you turn from your usual path there will be plenty of different opportunities waiting for you. Changes will bring new choices for happiness and fulfillment.

New Beginnings

Each change is a turning page. It's about closing one chapter and opening another one. Changes bring new beginnings and excitement to life.

Routine

Remember the movie, Stranger than Fiction? The main character, Harold Crick, does the same things exactly the same time for years. He leads a completely dull, extremely predictable and uninteresting life. That is how your life would be without changes. So, next time you get the temptation to avoid or resist change, aim to initiate the ones that will lead you to where you want to be.

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405 Decks Case Study

405 Decks joined forces with McMahon Marketing back in 2014. Tommy, the owner and CEO, had been in business since 2010 and was looking for assistance in reaching new customers. After our first few meetings, discussion of an updated logo was in the works. His main requirement, as a veteran of the United States Army, was that he wanted the logo to show his dedication and admiration for the armed services, incorporating red, white and blue with the inclusion of a patriotic asset.

After creating a gorgeous rebrand for Tommy’s business, we began working on a website that would showcase the new brand, images, and videos of their current projects, improving SEO. When we began work with 405 Decks, they were nowhere near the first few pages of search engines. Today they consistently rank on the first page.

From there, we worked on business cards. Our designer was given free reign. Printed on a beautifully rich cedar, the business cards create not only a memorable piece of collateral but truly demonstrate the work 405 Decks creates. Creative in design yet specific to the industry, the cards are more than just a way to get in touch, but a way to start a conversation.

In addition to brand identity, graphic design, website and SEO, McMahon Marketing also helps manage monthly social media content to help 405 stay engaged with its growing customer base.

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Second Chance and McMahon Marketing

We are excited to share a special story with you. This past week, McMahon Marketing had the wonderful opportunity to volunteer at Second Chance Animal Sanctuary, a no-kill shelter that has been in business for over 24 years. Their mission is to help homeless dogs and cats find their way into safe, permanent and loving homes in and around central OK. This wasn’t the first time our team volunteered with Second Chance, and knowing how passionate and caring both their staff and ours was, it surely won’t be the last.

The entire team had been looking forward to the day since we first got in contact with their volunteer coordinator. We simply wanted to offer a couple hours of our time to help them with anything they needed. Shortly after arriving, we were divided into groups and assigned to various tasks. We spent the day cleaning up after the animals, walking the dogs, disinfecting the rooms, doing laundry, washing the food bowls, and so on. Ok, we admit it, we also spent a lot of time playing with the animals, learning their stories and cherishing the time we had together. 

It felt so nice to help the animals in need, and to be able to assist a staff that works non-stop. It might not seem like it’s a big thing to do, but for those in need, it surely is! If you ever have some spare time, contact the Second Chance Animal Sanctuary by visiting their website or calling them at (405) 321-1915 to see how you can contribute. We promise the feeling you’ll get after you leave will make your heart warmer than ever! 

Lastly, we would like to extend a huge thank you to Second Chance Animal Sanctuary for allowing us to help in your daily activities and to provide love and care to the animals in need. We can’t wait to work with you again next year!

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Well hello, Gorgeous!

We were thrilled to begin working with Northstar Properties Management back in 2014. When they came to us, they were looking for a clear and effective marketing direction to organize the various places they were spending their efforts. Their marketing tactics and budget seemed to be making little progress in achieving consistent branding and in increasing awareness to their properties.

After we reviewed their marketing strategies, we assessed the need for a more defined and consolidated social media presence, we encouraged strong engagement with customers, and advised on a variety of ways to update logos and branding for their property management company and apartment complexes.

Since then, we have been able to do some amazing work for their team that has included website, video, PR, social media, email marketing, design, and photography. Our most recent undertaking has been the total rebrand of their apartment complex- The Landing on 9. Formerly known as Port at the Trails, Northstar aimed to modernize the apartments with updated features and neutral tones to  create a contemporary atmosphere, and they needed branding to match.

This also allowed the opportunity to work with Northstar in other areas outside of design as well. In an effort to create awareness for the rebrand, we worked with the Norman Chamber of Commerce to perform a ribbon cutting ceremony. We invited local press and promoted the event through social media and email marketing. The new branding and signage was unveiled at the ribbon cutting and beautiful updated photography showcases the property on their website. Newly designed print collateral brings to life the experience to be expected from living at The Landing on 9 and provides a strong foundation for updating the remaining 12 properties with branding and design items.

Thank you Northstar for being amazing clients and allowing us to work on such great projects!

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Running a Marathon is...a Marathon

As many of you know, our very own Korey McMahon is in the process of training for the OKC Memorial Marathon. As April 24 approaches, I decided to get his perspective on his experience with marathon training. Below is what I learned from our conversation. 

First of all (and most obvious), is that training is no easy feat. Korey has been aggressively training since Jan. 1, and his efforts have been relentless. Yet, what is most interesting is that marathon training isn’t much different than marketing a business. Training for a marathon takes plenty of time, effort, dedication and focus. Throughout his training, Korey has completed most of his runs during the early morning between 4 and 6 a.m. (without any coffee), running 5 to 14 miles six days a week, depending on his training schedule. Just like training, marketing requires similar dedication and a certain refusal to give up. When it comes to brand marketing for our clients, we know that results don’t come from one social media post, or one email campaign. They come from continual implementation of marketing strategies ranging from digital marketing to traditional print and other tactics. 

One of the most important aspects of both marathon training and marketing has to do with obstacles. Recently, Korey faced a foot injury during the midst of his training. When the pain began, he pushed through and continued to run through it. However, after a trip to the doctor two weeks before the race, he learned that he was facing tendonitis in his foot, potentially preventing him from running in the marathon. As you can imagine, that was not the result that he wanted. Just like when our clients face an obstacle, Korey was discouraged. However, this hurdle provides him with an opportunity to use the feedback his doctor gave him to help heal his foot and avoid hurting it again as he prepares for next year’s race (and hopefully still be able to run this year’s race). 

Just like in marketing, it is essential for our clients to use the feedback that we give them. Our feedback comes in the form of analytics, customer reviews, and surveys to help our clients improve their marketing efforts and see positive results in the future. You could even call us doctors of marketing (minus the PhDs). Both marketing and marathon training are comprehensive, involving strong work ethic and a desire to continually improve. This journey to a marathon, and the journey to a strong, successful brand are what we call business. 

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Thank You

 

Beat Down ALS:

Music, Mayhem and Making a Difference

 

Friday, April 1st, 2016 was one of the most incredible and fulfilling nights of my life. My sister, Catherine (whom I call Kitty), and I, with the help of Affinity Affairs (a very talented up-and-coming event planning company) put together our second benefit concert to help raise money for ALS research. With the musical talent of Harumph, Helen Kelter Skelter and My So-Called Band, plus the help of so many volunteers, sponsors and donors, the evening could not have been more perfect!

For those of you who don’t know, ALS, or Amyotrophic Lateral Sclerosis, is a progressive neurodegenerative disease that affects the body’s voluntary muscles. The brain sends neurons from the spinal cord on to the rest of the body. However, due to the degeneration of these motor neurons, they essentially die en route to their destination, never completing the brain’s directions to pick up a pencil, lift your foot to go upstairs or raise a fork to your mouth. This lack of movement causes the muscles to atrophy, and over time, can cause total paralysis. Imagine being completely paralyzed yet you can feel everything and your mind remains perfectly intact. That is the life of someone diagnosed with ALS.*

Back in 2011, I was hanging out at a friend’s house late one Friday night when I received a text message from my mom asking if I was able to come to dinner on Sunday. It had been a long-standing tradition that my parents would cook dinner for my sister, brother and me on Sundays and we were always encouraged to invite others. Anyone was welcome - significant others, roommates, besties – everyone. I think it was their way of making sure we were getting at least one hearty and nutritious meal throughout the week.

 

Can you do dinner on Sunday?

Just the family this week.

 

I read the message and sat quietly. The guy I was seeing at the time looked over at me. He saw me staring at my phone and asked me if I was ok. No. Something isn’t right.   

My dad had made several doctors’ appointments over the previous weeks after he noticed his speech was beginning to slur and that water would spill over the corners of his mouth when he would take a sip. These were the details shared with me after that Sunday night when just the family came over for dinner.

We walked into the house and the air was heavy. My mom and dad both sat waiting for us on the couch. After we sat down, my dad didn’t hesitate. “Girls,” he said. “Have you ever heard of Lou Gehrig’s disease?” I recognized only the name of the famous ball player but never knew of the disease so unfortunately nicknamed after him.  That uncertain feeling I’d felt since Friday night was intensifying and, immediately, I started to cry. Something isn’t right. When my dad mirrored my reaction, I knew what he was about to tell us. Throughout my entire life, I had only seen my dad cry once, and even then, it was more tearing up than crying. Yet, here he was, with tears falling down his face, my dad was crying in front of us.

And that was that. A moment in life I will never forget because it was a moment that my life changed forever.  That Sunday night back in 2011 was the night that my dad shared his diagnosis with us, the night that he told us he was going to die.  My father who never smoked, who ran marathons, who was as smart and as sharp as they come, who (aside from the weekly Reese’s cup binge) ate healthy his entire life – was going to die.

I was in shock for a long time. After that night, I didn’t react or truly allow myself to be affected for the better part of a year. But as time went on, and as the disease progressed, its symptoms became too hard to ignore.  I was finally forced to come to terms with what was happening. Watching my dad go through this season of his life felt like torture. I couldn't even begin to imagine what he was feeling.

Over the months after learning of his diagnosis, Kitty and I would spend as much time with our family and help where we could but we wanted –we needed- to do more. My mom was spending her days and nights as his fulltime caretaker. My grandmother flew in from Memphis and stayed at our house for almost a year to assist. My brother, a medical student at the time, was helping to bathe, feed and lift my dad when my mom and grandmother couldn’t. 

That is when the discussion of a benefit concert began to take shape. I have to give so much credit to Kitty. We had talked about this idea for a while, all with the purest intention of putting it into action, but it wasn’t until the day that she came home and said, “Ok, the band is in and it’s happening.”

So in 2012, we began to plan our first event and it was a wonderful success. We had no idea what to expect, but we set a goal and met it. We doubled it, in fact, donating over $6,000 to the ALS Association and the Muscular Dystrophy Association. Then, late last year we began discussing the idea of yet another benefit concert with the hope that we could make it even bigger. Our first Party Planning Committee meeting (aka the #PPC) took place in January of this year and from that moment, the Affinity Affairs ladies, my sister and I didn’t stop.

On April 1st, 2016, we were so amazed to see a packed Brewhouse before the first band even began their set. Doors were advertised to open at 8:00 with the first band beginning at 9:00, but at 7:00, people began to show up. We exceeded our $10,000 goal, raising over $13,000 and are still receiving donations! The most heartwarming part of the evening was seeing the smile that never left my mom’s face. She was so proud and honored to see everyone there. It was a night she will never forget.

I feel the same way. It was a night I will never forget. Anytime my sister and I talk about the event, the first word that comes to mind almost immediately is “overwhelmed.” So many times throughout the course of planning the event, we would have to take a second to stop what we were doing, breathe, cry, and then get back to the task at hand. We were just so overwhelmed (there is that word again) with gratitude by the generosity that was shown. From the company sponsorships, to the raffle donations (that totaled over $7,000), to the incredible bands that played for free, to the volunteers that helped set up at 9:00 am and tear down at 4:00 am the next morning, to the people that shared our event all over Facebook and followed us on Instagram, to those in California, Texas, Tennessee, Colorado and farther that donated to our GoFundMe page. Everyone. Everything. All of it. Overwhelmed. Because of the help from, truly, hundreds of people we were able to have the most worthwhile and successful evening. Words can’t express. And even now, as I type this, my eyes fill with tears thinking about all that was accomplished. We did such a good thing. This town did such a good thing and I just can’t get over it. Overwhelmed.

I know I speak for my family when I say thank you for letting us share our story with you. Thank you for continuing to amaze and astonish and give whole-heartedly. Thank you for being there to honor the #ManoftheAur. Thank you for supporting others whose lives have been affected in one way or another by ALS. Thank you for your time, your support, your donations, your love. Thank you so much for everything.

 

XoXo,

Caroline

 

*Please visit www.alsa.org for more information and ways to get involved.

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